Iowa Lottery Joins Lucky for Life Game

Iowa Sales Begin Sunday In Multi-State Game That Offers Prizes For Life

Beginning Sunday, lottery players in Iowa can buy tickets in a new lotto game – one with a twist on big lotto prizes. Iowa sales in the Lucky for Life game begin Sunday. It offers 10 ways to win, including a top prize of $1,000 a day for life, and a second prize of $25,000 a year for life.

“Iowa, along with the rest of the country, just had fun with last week’s world-record Powerball® jackpot drawing,” Iowa Lottery CEO Terry Rich said. “We’ve been looking for some time at game ideas that would complement Powerball and our other lotto games and bring a different look and feel to the category. We think Lucky for Life will be a great fit in our line-up of games.”

Iowa will be the 18th state to offer the Lucky for Life game, which got its start in Connecticut in 2009 before becoming a New England-wide game three years later and adding even more lotteries in the past year.

Lucky for Life is a $2 game with drawings twice a week, at 9:38 p.m. on Mondays and Thursdays. Players choose five numbers from a pool of 48 for the white balls and 1 out of 18 numbers for the Lucky Ball. Players can win the game’s top prize of $1,000 a day for life by matching all six numbers selected in one of its drawings. The game’s second prize – for matching the first five numbers but missing the Lucky Ball – is $25,000 a year for life. Other prize levels in the game range from $4 up to $5,000.

The game’s top two prize levels are described as “lasting as long as you do,” meaning that they are truly for life. The minimum guaranteed payout for those two prize levels is 20 years, and there is a lump-sum option for players who would prefer that rather than lifetime annuity payments.

The odds of winning Lucky for Life’s top prize are about 1 in 30.8 million, as compared to odds of about 1 in 292.2 million of winning the Powerball jackpot; and odds of about 1 in 259 million of winning the Mega Millions® jackpot.

“We’ve said before that we’re trying to apply the same successful business model on the lotto side that we’ve used for years with instant-scratch and pull-tab games: We want to offer different games at different price points to give consumers variety and choices,” Rich said. “We think Lucky for Life will diversify our offerings in the lotto category.”

Since the Iowa Lottery’s start in 1985, its players have won more than $3.5 billion in prizes while the lottery has raised more than $1.6 billion for the state programs that benefit all Iowans.

Today, lottery proceeds in Iowa have three main purposes: They provide support for our state’s veterans and their families through the Iowa Veterans Trust Fund; help for a variety of significant projects through the state General Fund; and backing for the Vision Iowa program, which was implemented to create tourism destinations and community attractions in the state and build and repair schools.


Lucky for Life Has First “$1,000 A Day Life” Top Prize Winning Ticket!

November 20, 2015 – Of the 96,307 winning tickets sold across 17 states in last night’s Lucky for Life draw game, one incredibly lucky person who purchased ticket in South Carolina is starting out today $1,000 A DAY FOR THE REST OF THEIR LIFE richer—as the game’s very first top prize winner!

The winning Lucky for Life numbers for November 19, 2015 were 7-14-21-32-33 with the Lucky Ball number, 14.

In addition to South Carolina’s colossal top prize win, a Lucky for Life second prize winning ticket worth $25,000 A YEAR FOR LIFE was also sold in Michigan.  Since the game’s first drawing was held on January 29, Lucky for Life has created a total of 34 second prize winners to date.

Lucky for Life is a unique lottery game because its top prize value is based on the longevity of the winner.  The minimum guaranteed amount Lucky for Life top prize annuity winners could receive is $7,300,000 ($1,000 a day for 20 years), but winners who live longer than that will receive prize payments for the remainder of their natural life.  Lucky for Life top prize winners also have the option to claim their prize in a one-time cash lump sum of $5,750,000.


Ohio: You Could be Lucky For Life!

You know that feeling you get when you put on a coat you haven’t worn in a while and you find a five dollar bill in the pocket? It’s like finding an unexpected treasure. So imagine if you found $1,000 in your pocket… every day… for the rest of your life! You won’t really find it in your pocket, but you could win it with Lucky For Life, coming to Ohio on November 15! It’s the game of a lifetime!LFL_logo

Lucky For Life is a $2 multi-state draw game with a top prize of $1,000 a day for LIFE and a second prize of $25,000 a year for LIFE! Really, for life! Players choose five out of 48 numbers and one number out of 18 for the “lucky” ball.

If you match all five numbers and the lucky ball, you win the top prize of $1,000 a day for life. Match five numbers without the lucky ball and you win $25,000 a year for life.

What would you do with an extra $1,000 a day? We’re pretty sure you’d find something great to use it for, so give Lucky for Life a try! Ohio will be the 17th state to join the Lucky for Life game starting November 15, 2015. Drawings take place at approximately 10:35 p.m. on Mondays and Thursdays.


Kentucky Lottery players can now become Lucky For Life!

Imagine winning $1,000 a day, every day, for the rest of your life.

That’s what’s up for grabs with Lucky for Life, the Kentucky Lottery’s newest draw game. In addition to the top prize, the game’s second prize also features a “for life” feature – $25,000 a year every year for life.

“Lottery players in Kentucky have shown over the years to really enjoy this concept,” said the KLC’s President and CEO Arch Gleason. “We’re excited for our customer’s reactions to a new version of this exciting way to play and win, for life.”

The game works on a principle similar to the Powerball game, where players match numbers drawn from two different machines. To win the game’s grand prize, players must match five numbers drawn from 48 in the game’s first machine and match one number drawn from 18 in the Lucky Ball machine. The $25,000 a year for life second prize is won by matching the five numbers drawn from the first machine but not the Lucky Ball.

“Players always have a question about games like this. They want to know if we keep the money if something happens to them shortly after their win,” Gleason said. “Lucky for Life has a minimum 20 year payment for the first and second prizes if a player passes away, and those continued payments would go to a winner’s estate. We hope though they continue to enjoy this prize for years after the 20 year minimum.”


3-19-15 Lucky for Life Winners

Here’s the breakdown of winners by lottery for the Lucky for Life March 19, 2015 drawing.

Lucky for Life is sold by 15 lotteries across the country: Arkansas, Connecticut, Delaware, District of Columbia, Idaho, Maine, Massachusetts, Michigan, Minnesota, Missouri, Montana, New Hampshire, Rhode Island, South Carolina and Vermont.

State Top Prize Winners Second Prize Winners $3-$5,000 Winners Total Winners
AR 0 0 3,895 3,895
CT 0 0 14,941 14,941
DC 0 0 3,246 3,246
DE 0 0 3,934 3,934
ID 0 0 5,648 5,648
MA 0 0 18,537 18,537
ME 0 0 3,002 3,002
MI 0 0 17,694 17,694
MN 0 0 8,217 8,217
MO 0 0 8,076 8,076
MT 0 0 2,838 2,838
NH 0 0 3,382 3,382
RI 0 0 3,936 3,936
SC 0 0 14,364 14,364
VT 0 0 1,123 1,123
TOTAL 0 0 112,833 112,833

 


New Lucky for Life draw game has touched the lives of MILLIONS of winners

On more than a million occasions, luck has touched the lives of those who have played and won prizes in the new “Lucky for Life” lottery draw game played across the country.  Maybe you’re one of them!  With the variety of luck to be had playing Lucky for Life, here are just a few ways luck has visited the first 1,252,653 winners in the game:

Patrick Malone of Massachusetts got a big dose of “Big Luck” by celebrating his 28th birthday with a $25,000 a year for life win in the game.  Malone’s prize payout is guaranteed at $500,000 for 20 years, but could easily be more than $1,000,000 for collecting payments annually for 40 years or more.

Debbie Hanson of Missouri and Sharon Silva of Idaho both experienced “Beginner’s Luck” with the purchase of their very first Lucky for Life tickets—each won $5,000 prizes.  Another 65 other players have won $5,000 in Arkansas, Connecticut, Delaware, D.C., Idaho, Massachusetts, Maine, Michigan, Minnesota, Missouri, Montana, Rhode Island and South Carolina.

A “Little Bit of Luck” can go a long way—especially when the number of Lucky for Life $3 to $200 wins totals up to over $6.4 million in prizes.  Now that’s lucky!

Of the 15 participating Lucky for Life lotteries, “A Whole Lot ‘O Luck” has been felt by those who play in Michigan and Massachusetts.  More than 33% of the winning tickets sold to date have come from these two states!

The “Luck of the Draw” was really felt on February 26, when a total of 116,652 winning tickets were sold for that date—including Lucky’s latest $25,000 a year for life winners, Mary Ann and Steve Rice of Montana.  Could you be next?

“The response to the new Lucky for Life game has been exciting and overwhelmingly positive,” said Anne M. Noble, lead director for the game and President/CEO of the CT Lottery.  “In eleven drawings held to date, Lucky has already changed the lives of five ‘$25,000 a year for life’ second prize winners in four states.  It’s only a matter of time, and a little bit of luck, before we will be celebrating that first Lucky ‘$1,000 a day for life’ top prize winner.  We are all really looking forward to that.”


3-9-15 Lucky for Life Winners

Here’s the breakdown of winners by lottery for the Lucky for Life March 9, 2015 drawing.

Lucky for Life is sold by 15 lotteries across the country: Arkansas, Connecticut, Delaware, District of Columbia, Idaho, Maine, Massachusetts, Michigan, Minnesota, Missouri, Montana, New Hampshire, Rhode Island, South Carolina and Vermont.

State Top Prize Winners Second Prize Winners $3-$5,000 Winners Total Winners
AR 0 0 3,510 3,510
CT 0 0 14,613 14,613
DC 0 0 3,088 3,088
DE 0 0 3,635 3,635
ID 0 0 3,004 3,004
MA 0 0 17,804 17,804
ME 0 0 2,611 2,611
MI 0 0 15,769 15,769
MN 0 0 8,176 8,176
MO 0 0 8,301 8,301
MT 0 0 3,265 3,265
NH 0 0 3,272 3,272
RI 0 0 3,602 3,602
SC 0 0 13,681 13,681
VT 0 0 1,184 1,184
TOTAL 0 0 105,515 105,515

 


Life’s on the Beach for the First Lucky for Life™ “$25,000 a Year for Life” Prize Win

Nearly 100,000 players across 14 states felt the win Monday night, after the second “Lucky for Life” lottery drawing was completed.  From Maine to Montana, lottery customers checking their tickets experienced the game’s luck in varying degrees.

But, nowhere is luck being felt more than in the village of Pocasset, Massachusetts, an historical community on the shores of Cape Cod, known for its beaches, lighthouse and fewer than 3,000 residents.  In that small town, the industry’s newest multi-state lottery game sold its first “for life” prize ticket, a ticket that will deliver a life-changing $25,000 a year for life prize for its owner when claimed.

The winning Lucky for Life numbers on February 2 were 7-11-18-19-28 and the Lucky Ball was 16.

The game’s $5,000 prize has been won 9 times, once each in Arizona, Connecticut, Delaware, Massachusetts, Michigan, Missouri, and South Carolina, while twice in Rhode Island.

“Many of our states have felt the impact of severe winter storms since Lucky’s launch on January 27,” said Anne M. Noble, lead director for the industry’s newest multi-state game, and President/CEO of the CT Lottery.  “In two draws, the game has created 193,088 winning experiences across the 14 states, with one of those being a ‘for life’ event.  There may be a lot of snow, but, we’ve given away a lot of ‘dough’ in the game’s first week!  We are all looking forward to Lucky’s next drawing on Thursday, and bringing a lifetime of luck to even more winners.”

Winning tickets must be redeemed in the same state in which they were purchased.

About Lucky for Life:

  1. Tickets cost $2 each, and are good for one drawing.
  2. Drawings are held every Monday and Thursday night at 10:38pm Eastern time, and are televised live from Connecticut on WCCT-TV.
  3. Following each drawing, drawings can be viewed via upload on www.LuckyforLife.US, or each state’s individual social media and lottery web sites.
  4. The top prize is up to $1,000 a day, every day, for life when matching five (5) numbers plus the Lucky Ball number.  The prize is payable as an annuity or lump sum.
  5. Players who match the first five numbers win up to $25,000 a year for life.  The prize is payable as an annuity or lump sum.
  6. “For Life” prizes are payable for the length of a winner’s natural life.  At minimum, 20 years worth of payments are guaranteed.  Payments could last much longer, based on the lifespan of the winner.
  7. Eight other cash prizes range from $3 to $5,000.
  8. Overall odds of winning a prize are 1 in 7.8.
  9. Odds of winning the top prize are 1 in 30,821,472.
  10. Additional information about the game, its rules and how to play can be found at www.LuckyforLife.US, or each state’s individual lottery site.

To follow the luck that lasts a lifetime, visit www.LuckyforLife.US or stop by your local lottery retailer.  Age restrictions apply.  Please play responsibly.

 


Lucky for Life™ Lottery Draw Game Arrives In 14 States!

“The Game of a Lifetime™” Offers TWO “For Life” Prizes.

On Tuesday, January 27, more than 41,000 Lottery retailers across 14 states will begin sales of “Lucky for Life™,” the industry’s newest multi-state draw game. Tagged as “The Game of a Lifetime™,” Lucky for Life features a top prize of $1,000 a day for life as well as a second prize of $25,000 a year for life, and twice-weekly drawings.

The “Lucky” game was introduced in 2009 in Connecticut. Three game changes since then have included an extension to the five additional New England states, and now to Arkansas, Delaware, Idaho, Michigan, Minnesota, Missouri, Montana, and South Carolina. Because of the steady population expansion, the game has grown from a top prize of $2,000 a week for life, to a $1,000 a day for life top prize, a patented second “for life” prize, and additional prize levels that resonate with players.

Central to Lucky for Life is the collaboration between member lotteries. Anne M. Noble, President and CEO of the Connecticut Lottery Corporation, is the lead director for the game’s management. “The New England lotteries historically served as stewards of the game. Because of their prior experience with Lucky, that group initiated prize structure development, market research, finance, rules and project management,” Noble said. “However, participating lotteries now provide game expertise and are active in advertising and development efforts. A universal marketing theme brands the game and serves as a guide for the localized efforts and messaging that are so important to success. Lotteries are building programs tailored for their consumer base, and are experiencing significant interest as a result. Idaho’s pre-launch social media campaign, for example, has exceeded their expectations, as have programs coordinated by other states.”

Through a competitive process, the participating lotteries selected SMZ, the advertising agency of record for the Michigan Lottery, to develop marketing assets used by participating states for the launch.

“Let luck follow you” is a key marketing message for the game. Consumers can follow the luck beginning Jan. 27 on the game’s central web site, www.LuckyforLife.US, on Facebook, and on Twitter. Each lottery will promote Lucky in its own unique way and contribute to a centralized effort to elevate game awareness and excitement through cost effective platforms such as social media.

With Lucky for Life, a true “for life” win opportunity in a draw game is available. Both the top prize and second prize are payable for the entire of a winner’s natural life. “This win style holds great attraction for consumers. When we say ‘for life,’ we mean it,” said May Scheve Reardon, Executive Director of the Missouri Lottery. “We believe that winning a prize that can be paid on an on-going basis is tremendous incentive for consumers to purchase the game and that is part of the reason our lottery joined the Lucky for Life team.”

Lucky for Life expands at a time when diversification of a lottery’s draw game offering is critical. “High jackpots are both exciting and necessary for our industry. Lucky is designed to sustain consumer interest as well as a lottery’s weekly per capitas in-between those high jackpots. It’s easy to play and it’s luck that lasts a lifetime,” adds Charlie McIntyre, Executive Director of the New Hampshire Lottery.

The draw game follows a standard “match and win” double matrix format. Educational materials will be available in-store and online at www.LuckyforLife.US, and at individual lottery web sites. The two pools of numbers include a 5 of 48, and a 1 of 18 selection to complete each play. Prize amounts are based on matches made and odds for each match.

“In South Carolina, and elsewhere across the country, the consumer demand for a ‘for life’ game like Lucky is high,” according to Paula Harper Bethea, Executive Director of the South Carolina Education Lottery. “The blend of prizes and odds is designed to allow players to feel the win at all levels of the game, and we expect this game to be successful for our beneficiaries.”

Features that make Lucky for Life a unique addition to lottery product portfolios include:

1. A top prize of up to $1,000 a day for life, payable as an annuity or lump sum.
2. A second prize of up to $25,000 a year for life, payable as an annuity or lump sum.
3. “For Life” prizes are payable for the length of a winner’s natural life. At minimum, 20 years of payments are guaranteed; however payments could last much longer, based on the lifespan of a winner.
4. Twice a week drawings will be held in Connecticut (the drawing host state) every Monday and Thursday at 10:38pm, Eastern time.
5. Following each drawing, players will be able to view the drawing via upload on www.LuckyforLife.US, and on participating states social media and web sites.
6. Tickets cost $2 each, and offer a minimum prize of $3 as a winning experience.
7. Eight prize levels besides the two “for life” levels are available to win.
8. Overall odds are similar to scratch game odds, and are set at 1 in 7.8.
9. Top prize odds offer a life changing experience but with odds more familiar to lotto style games, and are set at 1 in 30,821,472.

On Tuesday, January 27, the new Lucky for Life draw game will launch in 14 states across the country including: Arkansas, Connecticut, Delaware, Idaho, Maine, Massachusetts, Michigan, Minnesota, Missouri, Montana, New Hampshire, Rhode Island, South Carolina and Vermont.

The first drawing will take place on Thursday, January 29.

Three additional lotteries including D.C Lottery & Charitable Games Control Board, Iowa Lottery Authority, and the Kentucky Lottery Corporation are the next lotteries slated to join the game.

To follow the luck that lasts a lifetime, visit www.LuckyforLife.us, or stop by your local lottery retailer. Age restrictions apply, according to local jurisdiction. Please play responsibly.