A Day Off Turns Into “Luck that Lasts a Lifetime”

The Montana Lottery’s newest game, Lucky for Life™, has yet another $25,000 a year for life winner.  Iva Johnston of Missoula came to Lottery headquarters today to claim her $25,000 a year for life prize with a ticket they purchased at Ole’s, 3705 Highway 200 East; Missoula.

Iva took the day off of work to come claim her prize. As Lucky for Life™ has only been a part of the Montana Lottery’s lineup for five months, she is the second person in the state to win $25,000 a year for life and the 21st person to win this prize level since the game started nationwide.

Lucky for Life is the newest draw game product introduced by the Montana Lottery since Mega Millions was introduced in 2010. Lucky for Life boasts a top prize of $1,000 a day for life, payable as an annuity or lump sum and a secondary prize of $25,000 a year for life, payable as an annuity or lump sum. The Montana Lottery has paid out 12 $5,000 prizes as well as two $25,000 a year for life prizes so far!


Kentucky Lottery players can now become Lucky For Life!

Imagine winning $1,000 a day, every day, for the rest of your life.

That’s what’s up for grabs with Lucky for Life, the Kentucky Lottery’s newest draw game. In addition to the top prize, the game’s second prize also features a “for life” feature – $25,000 a year every year for life.

“Lottery players in Kentucky have shown over the years to really enjoy this concept,” said the KLC’s President and CEO Arch Gleason. “We’re excited for our customer’s reactions to a new version of this exciting way to play and win, for life.”

The game works on a principle similar to the Powerball game, where players match numbers drawn from two different machines. To win the game’s grand prize, players must match five numbers drawn from 48 in the game’s first machine and match one number drawn from 18 in the Lucky Ball machine. The $25,000 a year for life second prize is won by matching the five numbers drawn from the first machine but not the Lucky Ball.

“Players always have a question about games like this. They want to know if we keep the money if something happens to them shortly after their win,” Gleason said. “Lucky for Life has a minimum 20 year payment for the first and second prizes if a player passes away, and those continued payments would go to a winner’s estate. We hope though they continue to enjoy this prize for years after the 20 year minimum.”


Life’s on the Beach for the First Lucky for Life™ “$25,000 a Year for Life” Prize Win

Nearly 100,000 players across 14 states felt the win Monday night, after the second “Lucky for Life” lottery drawing was completed.  From Maine to Montana, lottery customers checking their tickets experienced the game’s luck in varying degrees.

But, nowhere is luck being felt more than in the village of Pocasset, Massachusetts, an historical community on the shores of Cape Cod, known for its beaches, lighthouse and fewer than 3,000 residents.  In that small town, the industry’s newest multi-state lottery game sold its first “for life” prize ticket, a ticket that will deliver a life-changing $25,000 a year for life prize for its owner when claimed.

The winning Lucky for Life numbers on February 2 were 7-11-18-19-28 and the Lucky Ball was 16.

The game’s $5,000 prize has been won 9 times, once each in Arizona, Connecticut, Delaware, Massachusetts, Michigan, Missouri, and South Carolina, while twice in Rhode Island.

“Many of our states have felt the impact of severe winter storms since Lucky’s launch on January 27,” said Anne M. Noble, lead director for the industry’s newest multi-state game, and President/CEO of the CT Lottery.  “In two draws, the game has created 193,088 winning experiences across the 14 states, with one of those being a ‘for life’ event.  There may be a lot of snow, but, we’ve given away a lot of ‘dough’ in the game’s first week!  We are all looking forward to Lucky’s next drawing on Thursday, and bringing a lifetime of luck to even more winners.”

Winning tickets must be redeemed in the same state in which they were purchased.

About Lucky for Life:

  1. Tickets cost $2 each, and are good for one drawing.
  2. Drawings are held every Monday and Thursday night at 10:38pm Eastern time, and are televised live from Connecticut on WCCT-TV.
  3. Following each drawing, drawings can be viewed via upload on www.LuckyforLife.US, or each state’s individual social media and lottery web sites.
  4. The top prize is up to $1,000 a day, every day, for life when matching five (5) numbers plus the Lucky Ball number.  The prize is payable as an annuity or lump sum.
  5. Players who match the first five numbers win up to $25,000 a year for life.  The prize is payable as an annuity or lump sum.
  6. “For Life” prizes are payable for the length of a winner’s natural life.  At minimum, 20 years worth of payments are guaranteed.  Payments could last much longer, based on the lifespan of the winner.
  7. Eight other cash prizes range from $3 to $5,000.
  8. Overall odds of winning a prize are 1 in 7.8.
  9. Odds of winning the top prize are 1 in 30,821,472.
  10. Additional information about the game, its rules and how to play can be found at www.LuckyforLife.US, or each state’s individual lottery site.

To follow the luck that lasts a lifetime, visit www.LuckyforLife.US or stop by your local lottery retailer.  Age restrictions apply.  Please play responsibly.

 


Lucky for Life™ Lottery Draw Game Arrives In 14 States!

“The Game of a Lifetime™” Offers TWO “For Life” Prizes.

On Tuesday, January 27, more than 41,000 Lottery retailers across 14 states will begin sales of “Lucky for Life™,” the industry’s newest multi-state draw game. Tagged as “The Game of a Lifetime™,” Lucky for Life features a top prize of $1,000 a day for life as well as a second prize of $25,000 a year for life, and twice-weekly drawings.

The “Lucky” game was introduced in 2009 in Connecticut. Three game changes since then have included an extension to the five additional New England states, and now to Arkansas, Delaware, Idaho, Michigan, Minnesota, Missouri, Montana, and South Carolina. Because of the steady population expansion, the game has grown from a top prize of $2,000 a week for life, to a $1,000 a day for life top prize, a patented second “for life” prize, and additional prize levels that resonate with players.

Central to Lucky for Life is the collaboration between member lotteries. Anne M. Noble, President and CEO of the Connecticut Lottery Corporation, is the lead director for the game’s management. “The New England lotteries historically served as stewards of the game. Because of their prior experience with Lucky, that group initiated prize structure development, market research, finance, rules and project management,” Noble said. “However, participating lotteries now provide game expertise and are active in advertising and development efforts. A universal marketing theme brands the game and serves as a guide for the localized efforts and messaging that are so important to success. Lotteries are building programs tailored for their consumer base, and are experiencing significant interest as a result. Idaho’s pre-launch social media campaign, for example, has exceeded their expectations, as have programs coordinated by other states.”

Through a competitive process, the participating lotteries selected SMZ, the advertising agency of record for the Michigan Lottery, to develop marketing assets used by participating states for the launch.

“Let luck follow you” is a key marketing message for the game. Consumers can follow the luck beginning Jan. 27 on the game’s central web site, www.LuckyforLife.US, on Facebook, and on Twitter. Each lottery will promote Lucky in its own unique way and contribute to a centralized effort to elevate game awareness and excitement through cost effective platforms such as social media.

With Lucky for Life, a true “for life” win opportunity in a draw game is available. Both the top prize and second prize are payable for the entire of a winner’s natural life. “This win style holds great attraction for consumers. When we say ‘for life,’ we mean it,” said May Scheve Reardon, Executive Director of the Missouri Lottery. “We believe that winning a prize that can be paid on an on-going basis is tremendous incentive for consumers to purchase the game and that is part of the reason our lottery joined the Lucky for Life team.”

Lucky for Life expands at a time when diversification of a lottery’s draw game offering is critical. “High jackpots are both exciting and necessary for our industry. Lucky is designed to sustain consumer interest as well as a lottery’s weekly per capitas in-between those high jackpots. It’s easy to play and it’s luck that lasts a lifetime,” adds Charlie McIntyre, Executive Director of the New Hampshire Lottery.

The draw game follows a standard “match and win” double matrix format. Educational materials will be available in-store and online at www.LuckyforLife.US, and at individual lottery web sites. The two pools of numbers include a 5 of 48, and a 1 of 18 selection to complete each play. Prize amounts are based on matches made and odds for each match.

“In South Carolina, and elsewhere across the country, the consumer demand for a ‘for life’ game like Lucky is high,” according to Paula Harper Bethea, Executive Director of the South Carolina Education Lottery. “The blend of prizes and odds is designed to allow players to feel the win at all levels of the game, and we expect this game to be successful for our beneficiaries.”

Features that make Lucky for Life a unique addition to lottery product portfolios include:

1. A top prize of up to $1,000 a day for life, payable as an annuity or lump sum.
2. A second prize of up to $25,000 a year for life, payable as an annuity or lump sum.
3. “For Life” prizes are payable for the length of a winner’s natural life. At minimum, 20 years of payments are guaranteed; however payments could last much longer, based on the lifespan of a winner.
4. Twice a week drawings will be held in Connecticut (the drawing host state) every Monday and Thursday at 10:38pm, Eastern time.
5. Following each drawing, players will be able to view the drawing via upload on www.LuckyforLife.US, and on participating states social media and web sites.
6. Tickets cost $2 each, and offer a minimum prize of $3 as a winning experience.
7. Eight prize levels besides the two “for life” levels are available to win.
8. Overall odds are similar to scratch game odds, and are set at 1 in 7.8.
9. Top prize odds offer a life changing experience but with odds more familiar to lotto style games, and are set at 1 in 30,821,472.

On Tuesday, January 27, the new Lucky for Life draw game will launch in 14 states across the country including: Arkansas, Connecticut, Delaware, Idaho, Maine, Massachusetts, Michigan, Minnesota, Missouri, Montana, New Hampshire, Rhode Island, South Carolina and Vermont.

The first drawing will take place on Thursday, January 29.

Three additional lotteries including D.C Lottery & Charitable Games Control Board, Iowa Lottery Authority, and the Kentucky Lottery Corporation are the next lotteries slated to join the game.

To follow the luck that lasts a lifetime, visit www.LuckyforLife.us, or stop by your local lottery retailer. Age restrictions apply, according to local jurisdiction. Please play responsibly.